Changes in the society - art industry

As the time passes by and the changes in the society, the art industry has changed too. Art and paintings used to be something that is only accessible to the upper-class community, such as religion and the royalty, the kings and queens and then the rich families. Nowadays, arts are accessible to everyone as a lot of them are commercialized or 'expressed in regional dialects and styles' (Markus. G, 2013) to attract the audiences from middle and lower classes. 

 Art museums face some problems because of this type of changes. 'They need to conquer new audiences, renew their pool of regular visitors and develop a policy based on interesting events, in order to survive in an environment characterized by a multitude of genres and venues for the creation and dissemination of culture. No longer able to rely exclusively on the conservation and study of their collections, classical art museums are stakeholders in a world increasingly focused on contemporary works' (Larceneux. F ,Caro. F, and Krebs. A, 2016).  

 To solve this problem, some of the art museums started to include contemporary artworks that address the 'relationship between the individual artistic imagination and the world of popular and commercial culture in the modern era' (Varnedoe. K and Gopnik. A. ,1990). For example, a exhibition which is called 'High and Low: Modern Art and Popular Culture' by The Museum of Modern Art, MOMA. This exhibition demonstrated different artworks that is "high" art borrowed from "low," and vice versa throughout the 20th century, such as paintings and comics. 

 Even Louvre Museum starts to held this kind of exhibition which showcase contemporary arts. According to a study, a lot of the viewers are satisfied and liking contemporary artworks in Louvre Museum but there are still some people who are questioning the effect of showcasing contemporary artworks in such a classic art museum like Louvre Museum.  
References:
Larceneux, F ,Caro, F, and Krebs, A. (2016) ‘International Journal Of Arts Management, Vol. 18, Iss. 2 : The Reaction of Visitors to Contemporary Art in a Classical Art Institution: A Louvre Museum Case Study’. Available at: https://search-proquest-com.ezproxy.herts.ac.uk/docview/1797690665?https://search.proquest.com/ip&pq-origsite=summon [Accessed on 18th December 2018]

Markus, G. (2013) ‘The Path Of Culture’. Available at: https://doi.org/10.1179/1440991713Z.0000000003 [Accessed on 9th December 2018]

Varnedoe, K and Gopnik, A. (1990) ‘High And Low : Modern Art And Popular Culture’. Available at: https://www.moma.org/momaorg/shared/pdfs/docs/press_archives/6826/releases/MOMA_1990_0077_80.pdf?2010 [Accessed on 11th December 2018]



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