Cross usage between high and low culture - Fashion

Even though there are some gaps and obstacles between high and low culture such as cultural literacy, but there are a lot of cross usage between high and low culture by borrowing or stealing ideas.

Fashion is one of the most famous examples. Fast-fashion such as Zara, H&M and Forever 21 have been using the ideas from high-end fashion to keep up with the fashion trends that has been or might be going on in the future. For example, Zara has been stealing or borrowing ideas from high-end fashion such as Dior and Balenciaga. 
The one on the left is a top from Raf Simon's Dior SS14 collection and the right one is a   t-shirt from Zara's campaign in the summer of 2014. 

There's also some high-end fashion brand using the ideas from low-culture. For example, Balenciaga had unveiled a leather bag which looks oddly familiar with Ikea Frakta bag during April 2017, 
The bag on the left is Ikea Frakta bag and the bag on the right is a Balenciaga bag which is designed by Tim Nudd.

Not just that, high-end fashion brands did use some of our daily life objects as their ideas for new collections. In Hong Kong, there's a red-white-blue laundry bag, which is called "bak-lam-doi" in Cantonese, is designed by tailor Lee Wah in 1960s as a waterproof bag to transport goods. Louis Vuitton used this idea to create iconic design bag which is also used by other brands, such as Celine.
This red-white-blue laundry bag is a everyday object which is used by people to transport goods.

This is a collection by high-end fashion brand, Luis Vuitton.

Fashion is a industry that is constantly up-to-date to the trendiest fashion and act fast in order to attract more consumers and make more sales. So cross usage between high and low culture idea will still be a on-going thing in the future. 


References:

Su. J ,Chang. A (2018) "Factors affecting college students’ brand loyalty toward fast fashion: A
consumer-based brand equity approach", Available at: https://doi.org/10.1108/IJRDM-01-2016-0015 [Accessed on 18th December 2018]

Vent.S (2017) 'Bag For Life'. Available at: http://web.b.ebscohost.com.ezproxy.herts.ac.uk/ehost/pdfviewer/pdfviewer?vid=1&sid=dc4ddd89-7179-4c3b-9494-7566a87fc97d%40pdc-v-sessmgr01 [Accessed on 18th December 2018]

Photos:
http://www.absolutelyfobulous.com/2011/04/23/fobby-must-haves-the-hipster-version-of-hks-red-white-blue-bag/

https://www.adweek.com/agencies/ikea-had-a-great-reaction-to-balenciaga-making-a-2145-version-of-its-iconic-99-cent-blue-bag/

https://www.fashainista.com/blog/2017/8/6/zara-fast-fashion-or-a-destructive-faction

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